Marketing Analysis and Instruments
FOR THE GREEN ENERGY INDUSTRY
The certificate course Marketing Analysis and Instruments is also offered as a module as part of the MBA Renewables online study programme.
Content
This executive online programme provides a comprehensive understanding of marketing and the decision-making processes of potential customers in the dynamic renewable energy markets:
- Introduction to Marketing
- Renewable Energy: Key Drivers
- Environmental Analysis
- Competitive Analysis
- Segmentation, Targeting, Positioning
- Marketing Strategy Aspects
- Product and Services
- Pricing
- Distribution and Sales Channels
- Promotion and Brand Management
A detailed course description is available for download.
Learning Objectives
Target Groups
Tuition Fee
Course Details
Requirements for the Certificate Course Registration
Technical Requirements
Lecturer: Pascal Vuichard
CURRENT POSITION
Pascal Vuichard is an independent consultant for renewable energy and sustainability in Hong Kong and heads the executive education programme "Renewable Energy Management" at the University of St.Gallen. As of September 2021, he is an Adjunct Assistant Professor of Marketing at the Hong Kong University of Science and Technology.
PROFESSIONAL EXPERIENCE
Pascal has over seven years of project management and consulting experience in the field of renewable energy and sustainability and has advised policymakers, investors, and regulators in various countries around the world. Pascal has gained additional working experience in an international NGO and an international IT-company in Switzerland and has served as a member of state parliament as well as city government council in his home country of Switzerland.
EDUCATION
Pascal holds a PhD in Renewable Energy Management from the University of St.Gallen and is an alumni of the CEMS Master in International Management at the University of St.Gallen and the London School of Economics.
Accredited by:
You have questions about the study programme or the certificate course? Please get in touch!